Generating Your Own Leads with Lead Capture Pages
The Power Of Direct Email Marketing
Without doubt Direct Email Marketing is one of the most effective methods of promoting a business online. That doesnt mean that other methods such as Traffic Exchanges and Safelists dont work, rather that you have to plug different strategies together to be successful
Lead Capture Pages
One of the best ways of generating FREE Leads is to use what are called Lead Capture Pages. This is a fairly short one screen size page, with an attractive headline, where you are "selling" FREE information to whoever sees the page. On a Traffic Exchange for example, people are used to seeing all the same pages over and over, so when they see your attractive Lead Capture Page, they will probably enter their name and email just to get the FREE product you are offering. Its best if you offer your own produced FREE Ebook if possible, but there are also lots of FREE giveaway Ebooks you can use instead. You could for examply use this FREE Ebook to give away to people if you wished
The important thing to grasp is that Lead Capture Pages allow you to get someones email address and then you can send them several emails in the future about your service/ business. Most people who give you their email address will stay with you, some will unsubscribe, and some of their email addresses will go dead. Most of the administration of Email Marketing can be taken care of with Autoresponders which do all the collection of the email, sending email messages and deleting people that want to unsubscribe automatically. This cuts down your workload significantly. However this service is not FREE, but again if you have your own site you can install scripts that will do the job for you
There is no doubt that Lead Capture Pages are the best way by far to market your sites online. I have found that at least 80% of my referrals have come from my Lead Capture Pages linked to my various FREE Ebooks - so it definately does work. On Traffic Exchanges you can generate lots of new fresh leads every month by using just Lead Capture Pages. In fact of all of the advertising and marketing methods available, generating leads is by far the most cost effective, and most likely to get you actually making money. There is one guy called "Yanik Silver" who has made a fortune online, but he knows precious little about setting up/ building websites, he just does fantastic "ad copy" and generates leads, so there's a good example if you need one
|
|
|
