The First Rule Of Traffic
The first and most important rule about any traffic to your site from any source is that it MUST always be TARGETED
The best traffic is always targeted traffic, as compared with "raw hits"
What this means in simple terms is that where you have some "ad copy" in a banner, a text ad, an article etc, people read what you have written, and if they want to know more they click through to the site. Untargeted traffic is where someone is trying to sell a japaneese-french dictionary to english people that speak neither Japaneese nor French!! Can you see that it would be more effective if they targeted their traffic to the "right audience"?
The Second Rule Of Traffic
Niche It!!
Always remember which ever market or visitor you are targeting you will always get the best results if you produce a special page for that particular type of visitors
So which ever "vehicle" you are using for your marketing - remember to design a specific page to go with it
General "home" pages are not what you want everyone to see
The Third Rule Of Traffic
Leverage!!
Turn one small action into huge consequences
This is alo sometimes called "viral marketing"
The idea of "leverage" is common in the Network Marketing World. This might be where you earn a small commission from many thousands of downline members, so that your total commission cheque is large
The same idea happens in the music world, where every time a record is played on the radio etc a royalty has to be paid to the artist
To apply this concept to traffic and marketing is VERY important
An example is where you submit a text ad to 100,000 text boards all in one go!!
True - the traffic you get from each ONE of these boards will not be spectacular - but from the full 100,000? - obviously you are getting lots of traffic
Another example would be where you build a traffic downline in lots of Traffic Exchange programs, viral traffic builders, or viral list builders
Yet more examples would be submitting an article, with a link bank to your site, and allowing for ezine publishers, webmasters etc to use it for free. As the article is spread all over the internet the traffic to your site will quite literally go through the roof
By helping other people also learn the "marketing" game you will be leveraging your own traffic and marketing
The Forth Rule Of Traffic
Conversion
The purpose of the traffic to your site is to convert it into sales
You are not running your website for the fun of it!!
Conversion can also mean more than just sales. It could mean a click on an advert, or an entry in a guest book or question feeback form etc. The key point is that you want your visitors to perform some action - hopefully that will result in revenue for you
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